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Premium positioning complements Unilever's existing portfolio; acquisition is expected to close in May 2015.
Many beauty brands can struggle with earned media, but it’s time that it and a consumer-led approach play a larger role in the integrated media plan. So how can marketers in the beauty space make smart investments to plan and maximize that potential?
Uneven skin is a common complaint for women today. However, treatment for uneven skin will differ depending on the underlying causes. A clinician assesses common concerns for women relating to evenness of skin tone, providing insights on creating products that better address those concerns.
The natural look trend, according to Datamonitor Consumer, is here to stay, and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of every person rather than unify everyone under the same standard.
Shiseido teams with IBM to provide its beauty consultants mobile apps designed to improve the way they work; company relies on mobile apps to influence future product development and allow consultants to socially connect with each other, better serve their consumers.
With the progress of the cosmetic science, some active ingredients offer cheaper, but still efficient, alternatives to aesthetic surgery.
After keynoting in 2014, Cuban returns the July 2015 event to share lessons of both winning and losing in the business world.
MeadWestvaco Corporation launched its third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior; current study examined the attitudes of consumers in five markets and shows packaging continues to hold significant importance for global consumer satisfaction, with a strong link to purchase intent and brand loyalty.
Less centralized, company saw its efficiencies and processes improved, and a stronger focus on its 10 core countries has been established; customer base grew by more than 25%, while marketing costs were reduced by 33%.
Thia Breen, group president of North America for The Estée Lauder Companies, assumes new position; vice chairs also elected.