April 2012

Table of Contents:

Other Articles

A Rush and a Push

Jeff Falk

The Rules of Engagement

Daniela Ciocan

The Beauty Business is Not for Sissies

Alisa Marie Beyer

Becoming an Engagement Brand

Katja Bartholmess and Ron Robinson

Influence From the Outside

Robert F. Brands

The Process of Product Development

Darrin C. Duber-Smith and Gregory Black

Sustainability Drives Game Changing Innovation in Beauty

Rob Walker, Euromonitor International

The Future Bright for Color Cosmetics Despite Economic Gloom

Rob Walker, Euromonitor International

Colorful Insights

Cathy Christensen

Science with the Glamour: Ingredients' Brand Impact

Abby Penning

Senescence: Reversing the Clock on Skin Aging

Shyam Gupta, PhD, and Linda Walker

Silicones in the Crosshairs

Steve Herman