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Table of Contents:

April 2012

Business Articles

A Rush and a Push

By: Jeff Falk

The Beauty Business is Not for Sissies

By: Alisa Marie Beyer

Becoming an Engagement Brand

By: Katja Bartholmess and Ron Robinson

Influence From the Outside

By: Robert F. Brands

The Process of Product Development

By: Darrin C. Duber-Smith and Gregory Black

Sustainability Drives Game Changing Innovation in Beauty

By: Rob Walker, Euromonitor International

Science with the Glamour: Ingredients' Brand Impact

By: Abby Penning

Silicones in the Crosshairs

By: Steve Herman

Markets & Trends Articles

The Rules of Engagement

By: Daniela Ciocan

The Future Bright for Color Cosmetics Despite Economic Gloom

By: Rob Walker, Euromonitor International

Colorful Insights

By: Cathy Christensen

Senescence: Reversing the Clock on Skin Aging

By: Shyam Gupta, PhD, and Linda Walker