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  • Green Claims That Mean Something, The Different Faces of Natural, Advocacy in Loyalty, Crossing Beauty Categories

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Table of Contents:

November 2012

Business Articles

Going au Natural

By: Jeff Falk

Illuminating Natural Beauty

By: Liz Grubow and Valerie Jacobs

Predevelopment: An Innovation Advantage—A Natura Case Study

By: Sabrina Clepf, Vânia Passarini Takahashi, Flávio Bueno Camargo Junior and Patrícia Maria Berardo Gonçalves Maia Campos

Organic Beauty: Hip ... or Just for Hippies?

By: Rick Ruffolo

The Lure of Organic Ingredients

By: Abby Penning

The Right Message: Translating Sustainable Packaging to Consumers

By: Beth Scherer

Dandruff in the 21st Century

By: Steve Herman

Markets & Trends Articles

Natura Seeks Growth in Argentina

By: Cristina Kroll

A Challenging Global Climate for Fragrances

By: Rob Walker, Euromonitor International

Do Men Really Care About Beauty?

By: Irina Barbalova, Euromonitor International

The Process of Going Organic

By: Darrin Duber-Smith

Aging and Inflammation

By: Peter T. Pugliese, MD, and Michael Pugliese