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Table of Contents:

May 2012

Business Articles

May the Force Be With You

By: Jeff Falk

A Study in Brand Engineering

By: Remyi Fredson-Cole

Achieving an Even Skin Tone

By: Katerina Steventon, PhD

Beauty Typography: A Window Into Brand Personality

By: Aniko Hill

The Visual Signal

By: Len Loffler

Hot and Cold

By: Steve Herman

Markets & Trends Articles

Growth; Exports of Mexico's Beauty Industry Boosting Economy

By: Cristina Kroll

The Role of Science in Beauty

By: Liz Grubow and Elle Morris

Colombia's Golden Triangle—Biodiverse and Market-friendly

By: Nancy Jeffries

Sun Shining on Sun Care

By: Nicole Tyrimou, Euromonitor International

Defining Cosmeceuticals

By: Sara Mason

From Global to Local and Back Again

By: Cara Eaton, Christophen Toumit and Regan Tillou