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May 2012

Table of Contents:

Other Articles

May the Force Be With You

Jeff Falk

Growth; Exports of Mexico's Beauty Industry Boosting Economy

Cristina Kroll

The Role of Science in Beauty

Liz Grubow and Elle Morris

A Study in Brand Engineering

Remyi Fredson-Cole

Colombia's Golden Triangle—Biodiverse and Market-friendly

Nancy Jeffries

Sun Shining on Sun Care

Nicole Tyrimou, Euromonitor International

Achieving an Even Skin Tone

Katerina Steventon, PhD

Defining Cosmeceuticals

Sara Mason

From Global to Local and Back Again

Cara Eaton, Christophen Toumit and Regan Tillou

Beauty Typography: A Window Into Brand Personality

Aniko Hill

The Visual Signal

Len Loffler

Hot and Cold

Steve Herman