Recent Issues

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  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
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  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth
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  • Green Claims That Mean Something, The Different Faces of Natural, Advocacy in Loyalty, Crossing Beauty Categories
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  • May 2014
  • Emerging Market Conditions, Fragrance Trends, Scouting New Ingredients, Packaging Innovations

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Table of Contents:

May 2012

Business Articles

May the Force Be With You

By: Jeff Falk

A Study in Brand Engineering

By: Remyi Fredson-Cole

Achieving an Even Skin Tone

By: Katerina Steventon, PhD

Beauty Typography: A Window Into Brand Personality

By: Aniko Hill

The Visual Signal

By: Len Loffler

Hot and Cold

By: Steve Herman

Markets & Trends Articles

Growth; Exports of Mexico's Beauty Industry Boosting Economy

By: Cristina Kroll

The Role of Science in Beauty

By: Liz Grubow and Elle Morris

Colombia's Golden Triangle—Biodiverse and Market-friendly

By: Nancy Jeffries

Sun Shining on Sun Care

By: Nicole Tyrimou, Euromonitor International

Defining Cosmeceuticals

By: Sara Mason

From Global to Local and Back Again

By: Cara Eaton, Christophen Toumit and Regan Tillou