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  • Successfully Structure Your Marketing Foundation, Trends in the Men’s Grooming, Beauty Product Testing Breathes New Life into Mature SKUs, As the Modern Male Consumer Evolves, So Must His Packaging, Four Tips for Marketing Men’s Products
  • February 2015
  • The F-Word of Color Cosmetics: Functionality, The Color Essentials, Spring/Summer 2015 Color Trends, Branding and Rebranding, Fun, Flirty, Functional: Trends in Color Cosmetic Packaging
  • November 2014
  • How Research Helps Brands Sell More, Trends from Emerging Markets, New Skin Brightening Ingredients, The Power of Product Sampling, 2014 Beauty Packaging Identity Trends
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  • Creating a Social Shopping Situation, Legitimizing Claims, Total Evacuation, Samples Are Still the New Black, The Balancing Truth
  • September 2014
  • State of the Industry, Beauty Tech: Devices and Data Mark What’s Next, Tuning Strategy to an Evolving Landscape, Getting More from Multifunctional Ingredients, Beyond Product Packaging
  • July 2014
  • Green Claims That Mean Something, The Different Faces of Natural, Advocacy in Loyalty, Crossing Beauty Categories

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Table of Contents:

May 2012

Business Articles

May the Force Be With You

By: Jeff Falk

A Study in Brand Engineering

By: Remyi Fredson-Cole

Achieving an Even Skin Tone

By: Katerina Steventon, PhD

Beauty Typography: A Window Into Brand Personality

By: Aniko Hill

The Visual Signal

By: Len Loffler

Hot and Cold

By: Steve Herman

Markets & Trends Articles

Growth; Exports of Mexico's Beauty Industry Boosting Economy

By: Cristina Kroll

The Role of Science in Beauty

By: Liz Grubow and Elle Morris

Colombia's Golden Triangle—Biodiverse and Market-friendly

By: Nancy Jeffries

Sun Shining on Sun Care

By: Nicole Tyrimou, Euromonitor International

Defining Cosmeceuticals

By: Sara Mason

From Global to Local and Back Again

By: Cara Eaton, Christophen Toumit and Regan Tillou