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Engineered scarcity + status = mania and rapid product sellouts.
A new analysis from Kline shows what NYX and other brands are learning by launching their own free-standing stores.
Services will include the Superfood Detox Wrap ($315), a "nutrient-rich wrap " including a green tea balm.
The move boosts the company's anti-aging holdings, creating new market opportunities.
Company's brand deals with Montblanc and Coach are poised to pay off.
Tighten up curls in style with Click n Curl's XS Blowout Brush Set, designed to dry and style simultaneously. The brush set helps create blowouts at home along with other trends.
Sephora launch will coincide with National Lipstick Day, July 29.
Biodegradable formulas are packaged in recyclable bottles.
Babyganics brand is poised for its next phase of growth.
Recently crowned, Miss USA 2016, Deshauna Barber, is now part of the new line’s marketing campaign.