gci

October 2016

Table of Contents:

Business Articles

Think Like a Designer

Sheri L. Koetting, MSLK

Prove It: At-home Use Studies

Denise Herich, TBC

How to Refresh a Brand in 5 Months

Markets & Trends Articles

Can Hair Care Grow?

Hannah Symons, Associate Beauty and Personal Care Analyst, Euromonitor International

4 Reasons Multicultural Consumers are Driving Hair Care

Jennifer Donahue, Croda International

The Ethical Matchmaker

Turning Hair Care On Its Head

Lisa Doyle

Riding the K-Wave

Lisa Doyle