gci

March 2017

Table of Contents:

Business Articles

If I Had to Do It Over: Defining Your Brand Story

Ada S. Polla, Alchimie Forever

Is Beauty Really Being Disrupted?

Jeb Gleason-Allured

Beauty is Her Beat

Denise Herich, The Benchmarking Company

Beauty Shakeup

Jeb Gleason-Allured, Editor in Chief

How Beauty Will Grow in 2017 and Beyond

Nicholas Micallef, Senior Beauty and Personal Care Analyst, Euromonitor International