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| OPI Launches Virtual Tester | |
| iPhone app allows consumers to search brand's nail color offerings and match skin tone and apparel. | |
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| Improving Feel, Naturally, with Corn | |
| Corn-derived ingredient fosters natural claims and enhances feel. | |
| Colorado Judiciary Votes No to Safe Products Act | |
| On March 1, 2010, Colorado's House Committee on Judiciary voted to indefinitely postpone House Bill 10-1248 (HB 1248), or the Colorado Safe Personal Care Products Act. | |
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| Fragrance Retention Remains in Top Hair Care Trends | |
| Though trends come and go, the need for a fresh and long-lasting fragrance in hair care products is a constant. | |
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Event Previews |
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| Overcoming the Sustainability Marketing Conundrum | |
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By: Organic Monitor The days of choosing options from a "green buffet" are over as consumers becoming increasingly knowledgeable about social and ecological issues. |
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| Cosmoprof Announces Private Label Session | |
| Panel to explore how to build a successful private label brand. | |
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Featured Articles |
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| Polling: It’s Not Just for the Primaries | |
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By: Alisa Marie Beyer Taking the time to poll your target consumers will not only give you insight into the who, what and why of the consumers, it will also help illuminate the “how” to capture their loyalty. |
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| Looking for a Bigger Bite—Selling Beauty from Within | |
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By: Carrie Lennard, Euromonitor International Nutraceuticals are a major focus for the beauty industry, and are becoming a focal point for product innovation, but are consumers actually buying into it? |
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