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Shiseido Americas Names New E-commerce VP, Creates New Department
Jeanette Garner will lead the newly created e-commerce department, which combines the global e-commerce functions for the company's Nars and Shiseido brands.
New CFO for Estée Lauder
Tracey T. Travis, who most recently served as CFO with the Ralph Lauren Corporation, will take over the role for Richard Kunes.
Growth Projected for Cosmetic Chemicals With Botanicals and Emollients Leading the Pack
A report by Freedonia Group Inc. has projected demand for cosmetic chemicals in the United States to grow 4.9% annually to reach $9.4 billion in 2016. Cosmetic & Toiletry Chemicals to 2016 found that botanical extracts will lead the growth, and that emollients and moisturizers will be the fastest-growing chemicals by function.
Mary Kay Business Model Drawing in Younger Representatives
Pushed by the sluggish economy, more young people are turning to direct selling, and Mary Kay reports 36% of its independent businesses are run by Gen Yers.
ICMAD Names New Board Members
Josephy Atencio, Alisa Marie Beyer and John Maly join the board of directors for the Independent Cosmetic Manufacturers & Distributors (ICMAD).
Featured Articles
The [Right] Celebrity Sells
By: Alisa Marie Beyer It’s no secret that celebrity endorsements are a crucial element of a successful brand, but only if your famous face speaks to your target consumer.
Beauty Fusion
By: Ilana Allegro, Maira Arnaudo, Natalie Ivezaj, Kelle Jacob and Ildiko Juhasz This white paper from 2012 FIT cosmetics and fragrance marketing and management master's program graduates delves into how we might harness a true understanding of diverse cultures and shifting demographics to create more inspiring product concepts, and how these might better align with the values of an increasingly global and diverse consumer population.
Addressing Desires of Target Consumers Through Ingredients
By: Abby Penning Ingredients can translate across categories, segments, regions and boundaries—if you know how to properly use and talk about them.