According to Euromonitor, consumer preoccupation with image and how they are perceived by others is another important trend somewhat attributed to the 'selfie.' This concern for one’s self-image means beauty companies will have to tailor to specific consumer needs with personalized and solution-based products.
With consumers simultaneously using multiple screens just one-third of the time, marketers’ larger opportunity is delivering consistent, integrated campaigns as users shift between screens, according to Millward Brown.
Select Speakers. Heightened Experience. All Encompassing. These are three unique elements upon which Cosmetics & Toiletries has built the Cosmetics & Toiletries Summit, launching June 26-27, 2014, at the University of Pennsylvania in Philadelphia.
By: By Dan Dominski, Alexander Kwapis and Jessica Cahalen Early in the product development process is the time to think of how a beauty product’s ingredients and packaging need to work together
for the best outcome.