Multifunctionality and social outreach continue to be big trends in beauty, says Euromonitor, but the market researcher also is tracking the importance of the experience in how beauty consumers interact with brands and products.
Hosted in New York City for the fifth consecutive year, the Sustainable Cosmetics Summit will tackle some of the major green issues in the cosmetics industry. Industry experts will discuss green formulations, ethical sourcing, packaging impacts, digital marketing, mobile communications and sustainability metrics.
This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness, alongside the many skin care and beauty benefits attributed to applying UV protection every single day.
In the Indonesian market, which offers high growth potential, Shiseido will strive to boost sales not only by continuing to foster its Shiseido global brand promoted around the world, but also by stepping up focus on the masstige market.
By: Naomi Kasolowsky Loyalty isn’t—and shouldn’t be—easy to cultivate in consumers. Putting in the work and gaining knowledge from user-supplied data helps brands build a stronger, more authentic, more meaningful and more useful connection.