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Markets & Trends
Oct 14, 2011 | 12:15 PM CDT
The initial transaction will be for 82% of Concern Kalina, with Unilever intending to buy an subsequent outstanding shares in a follow-up transaction. This encompasses Russian brands such as Pure Line, Black Pearl, Silky Hands, 100 Recipes of Beauty and Forest Balm.
Oct 12, 2011 | 02:01 PM CDT
The fragrance company grew across all regions and segments in its 2011 fiscal year.
Oct 11, 2011 | 11:07 AM CDT
Despite strong sales, the company is also implementing a sales increase to offset significant input costs.
Oct 06, 2011 | 12:08 PM CDT
Set to debut in January 2012, the fragrance line will focus on bringing the glamorous world of modeling to to its scent selections.
Oct 06, 2011 | 11:57 AM CDT
By: Cathy Christensen
Classic sophistication is on trend for Fall 2011.
Oct 05, 2011 | 10:40 AM CDT
Harvard and Massachusetts General Hospital researcher partners with P&G Beauty & Grooming to evaluate makeup's impact on perceived trustworthiness, likability and competence.
Oct 04, 2011 | 09:52 AM CDT
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.
Oct 04, 2011 | 09:42 AM CDT
Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.
Oct 04, 2011 | 09:33 AM CDT
The country and region factor prominently into the 54% Unilever currently generates from emerging markets.
Oct 04, 2011 | 09:04 AM CDT
During her 30-45-day field research “treks,” Global Trend Tracker & Product Anthropologist™ Marguerite La Corte explores five-plus countries or five regions within a single country (ie., China Only trek) to help clients identify emerging consumer insights, novel ingredients, and unique rituals and products to develop and implement concrete strategies and innovation that bear meaningful results in the form of Global Trend Research Reports™.