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Markets & Trends
Dec 08, 2014 | 11:44 AM CST
Compressed deodorants drive wider innovation while smaller packaging in the format appealing to consumers who key in on greener packaging and easy-to-carry products; across the wider deodorants space, consumers are now looking beyond the hygiene aspect of deodorant products, and sensory benefits are influential in their product choices within the personal hygiene space. Trends will continue to gain traction and greater innovation engagement going forward through interest from a wide range of consumers.
Dec 03, 2014 | 02:17 PM CST
Clavis Insight Index (CI2), which measures brand online store presence and performance, shows Burt’s Bees and Guess fragrances are best positioned to win their respective categories in the online channel, based on their online store presence and performance in early November 2014.
Dec 03, 2014 | 11:53 AM CST
According to Canadean, body care accounts for 70.6% of the Brazilian skin care market, and the desire to enhance appearance influences 28.8% of this consumption.
Dec 01, 2014 | 05:11 PM CST
In the traditionally female-oriented skin care market, it is men who present a highly attractive opportunity in Germany, finds new report by Canadean; report also finds many consumers now believe there is little difference between premium branded skin care and private label alternatives.
Dec 01, 2014 | 05:03 PM CST
EGC Group notes consumers' expectations for seamless experiences from in-store to digital are on the rise; consumers report they're willing to pay more for great experiences with brands.
Dec 01, 2014 | 04:10 PM CST
The LCI, Unity Marketing's measure of affluent consumer confidence, dropped to 46.4 points in October 2014; firm predicts "a bleak Christmas shopping seasoning season."
Nov 26, 2014 | 10:19 AM CST
Mark Kay Cosmetics urges consumers to show their support for the International Day for the Elimination of Violence Against Women, on November 25, with the company's "Orange You Lovely" tinted lip balm.
Nov 25, 2014 | 05:12 PM CST
A recent report from the National Law Review explores how the cosmetics industry is embracing digital tools and formats; for example, L’Oréal's Makeup Genius app for users to apply makeup virtually.
Nov 25, 2014 | 04:58 PM CST
The new Act was developed to speed new UV filter approvals, to provide consumers with longer-lasting UVA protection.
Nov 14, 2014 | 03:11 PM CST
In a Kline blog post, Donna Barson, senior associate for Kline’s Consumer Products Practice, explores questions about trends in anti-aging hair care; more technologically advanced products just as important for mass brands as it is for salon brands.