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Mar 24, 2014 | 04:05 PM CDT
By: Patti Pellegrin
Beauty brands should work with retail display companies to help promote their products and engage customers at a shopper level.
Mar 24, 2014 | 03:57 PM CDT
By: Zachary Thacher
A mobile strategy is a must for today’s beauty brands, but knowing how to best optimize your brand’s web experience isn’t always easy.
Mar 24, 2014 | 03:02 PM CDT
By: Abby Penning
A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.
Mar 24, 2014 | 11:23 AM CDT
According to Euromonitor, consumer preoccupation with image and how they are perceived by others is another important trend somewhat attributed to the 'selfie.' This concern for one’s self-image means beauty companies will have to tailor to specific consumer needs with personalized and solution-based products.
Mar 21, 2014 | 10:27 AM CDT
Tips and insights on beauty brand connection via social media will be the target of the conference session "The Beauty of Social Media: It Delivers" at the 2014 Cosmoprof North America.
Mar 20, 2014 | 10:04 AM CDT
The purchase agreement was signed on March 19, 2014, with the buyer, the Deb Group of Denby, Great Britain.
Mar 19, 2014 | 11:10 AM CDT
This new position within L’Oreal’s executive committee highlights its ambition to integrate the digital dimension at the center of its business model, its brands and its zones.
Mar 19, 2014 | 11:07 AM CDT
Looking for continued global growth, Amway is extending key brands, including beauty brand Artistry, into Kazakhstan.
Mar 18, 2014 | 08:59 AM CDT
With consumers simultaneously using multiple screens just one-third of the time, marketers’ larger opportunity is delivering consistent, integrated campaigns as users shift between screens, according to Millward Brown.
Mar 17, 2014 | 02:26 PM CDT
According to Diagonal Reports, skin care consumers look to screens for information and guidance, and screen tutorials can help shape beauty buying behavior.