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Mar 24, 2014 | 03:57 PM CDT

Responsive Mobile Site Design

By: Zachary Thacher

A mobile strategy is a must for today’s beauty brands, but knowing how to best optimize your brand’s web experience isn’t always easy.

Mar 24, 2014 | 03:02 PM CDT

The Beauty in a Legacy

By: Abby Penning

A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.

Mar 24, 2014 | 11:23 AM CDT

‘Selfie Beauty’ Pushing Trends in Beauty and Personal Care

According to Euromonitor, consumer preoccupation with image and how they are perceived by others is another important trend somewhat attributed to the 'selfie.' This concern for one’s self-image means beauty companies will have to tailor to specific consumer needs with personalized and solution-based products.

Mar 21, 2014 | 10:27 AM CDT

Social Media in the Spotlight at Cosmoprof North America Conference Session

Tips and insights on beauty brand connection via social media will be the target of the conference session "The Beauty of Social Media: It Delivers" at the 2014 Cosmoprof North America.

Mar 20, 2014 | 10:04 AM CDT

Evonik Selling Stoko Professional Skin Care Brand

The purchase agreement was signed on March 19, 2014, with the buyer, the Deb Group of Denby, Great Britain.

Mar 19, 2014 | 11:10 AM CDT

L'Oréal Ups Commitment to Digital with New Chief Digital Officer

This new position within L’Oreal’s executive committee highlights its ambition to integrate the digital dimension at the center of its business model, its brands and its zones.

Mar 19, 2014 | 11:07 AM CDT

Amway, Artistry Expanding Into Kazakhstan

Looking for continued global growth, Amway is extending key brands, including beauty brand Artistry, into Kazakhstan.

Mar 18, 2014 | 08:59 AM CDT

Millward Brown Sheds Light on Multiscreen Marketing

With consumers simultaneously using multiple screens just one-third of the time, marketers’ larger opportunity is delivering consistent, integrated campaigns as users shift between screens, according to Millward Brown.

Mar 17, 2014 | 02:26 PM CDT

Screens Help Beauty Sell Skin Care

According to Diagonal Reports, skin care consumers look to screens for information and guidance, and screen tutorials can help shape beauty buying behavior.

Mar 17, 2014 | 02:23 PM CDT

Sephora Launches Social Shopping Platform Called Beauty Board

Sephora's Beauty Board allows consumers to post, share, browse and shop Sephora’s photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.