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Jun 10, 2013 | 03:41 PM CDT
Partnering with digital media company Break Media, the men's grooming brand from Beiersdorf focused on fun and education with videos and editorial content.
Jun 10, 2013 | 01:34 PM CDT
By: Katherine Voyten, Lauren Edelman, Nichole DiNu…
What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?
Jun 10, 2013 | 10:40 AM CDT
By: Emily Coleman, Jacqueline Chan, Courtney Das, …
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
Jun 07, 2013 | 02:54 PM CDT
Graduates of the 2013 FIT Master's Degree Program for Cosmetics and Fragrance Marketing and Management presented projections of technologies and methodologies that will continue to impact the beauty industry; the emergence of predictive analytics technology, "big data," new realities in tracking and driving brand value, and integration of in-store and online shopping experiences through technology.
Jun 05, 2013 | 11:04 AM CDT
The acquisition aims to help Kao further build its presence and the presence of its professional hair care brands in the New England area of the U.S.
Jun 04, 2013 | 04:38 PM CDT
By: George T. Eliades
When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?
Jun 04, 2013 | 09:37 AM CDT
Birchbox now boasts a chic new look and feel that complements the magic of the Birchbox experience, and the sophistication, fun and authenticity of the brand.
Jun 03, 2013 | 10:44 AM CDT
In a venture with Dentsu Retail Marketing Inc., Shiseido is launching a company that will help support is brick-and-mortar retail efforts in Japan.
Jun 03, 2013 | 10:40 AM CDT
HSN's Erica Evans joins QVC's Claudia Lucas and Wendy Pos-Cerveira from The Shopping Channel on the judging panel for Cosmoprof North America's TV Shopping Open-See program.
Jun 03, 2013 | 10:35 AM CDT
The move is expected to benefit the breadth of Sally Beauty's Beauty Systems Group's professional beauty product offerings in the northeast region of the U.S.