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New in Channels (page 54 of 84)
Oct 04, 2011 | 09:52 AM CDT
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.
Oct 04, 2011 | 09:42 AM CDT
Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.
Sep 29, 2011 | 08:20 AM CDT
Positioned for mass and retailed in salons, Indola will complement Henkel's premium positioned Shwarzkopf brand in competing for share of India's hair care market.
Sep 29, 2011 | 07:59 AM CDT
Chain plans to open 50 urban locations over the next five years; will feature premium professional hair and skin products from global brand owners.
Sep 27, 2011 | 08:57 AM CDT
By: Nancy Jeffries
Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."
Sep 22, 2011 | 11:22 AM CDT
The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.
Sep 21, 2011 | 08:43 AM CDT
According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.
Sep 20, 2011 | 10:34 AM CDT
Bloom.com's recommendation tool, Best4You, is powered by an algorithm that combines profile information, reviews from consumers with similar needs, and product information to provide customized product recommendations in every category and budget range.
Aug 31, 2011 | 03:01 PM CDT
By: Fflur Roberts, Euromonitor International
The U.K. is about to be leapfrogged by Russia as the highest value market in the world for super premium fragrances, according to new data from Euromonitor International, and this is indicative of a critical shift in global luxury consumption culture, as high net worth individuals from the BRICs set a new and dynamic pace of growth that has major strategic implications for the world’s leading luxury players.
Aug 26, 2011 | 03:48 PM CDT
By: Alison Aidlin, Elizabeth Del Pozo, Devin Homse…
This white paper from students in the cosmetics and fragrance marketing and management masters degree program at the Fashion Institute of Technology envisions the future of the prestige beauty category in the mass retail channel.