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New in Channels (page 64 of 94)

Oct 04, 2011 | 09:52 AM CDT

P&G to Debut Contemporary Rebranding of Ivory Soap Line

Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.

Oct 04, 2011 | 09:42 AM CDT

Eucerin Skin First Campaign Wins Social Media Award

Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.

Sep 29, 2011 | 08:20 AM CDT

Henkel Launches Professional Hair Care Brand in India

Positioned for mass and retailed in salons, Indola will complement Henkel's premium positioned Shwarzkopf brand in competing for share of India's hair care market.

Sep 29, 2011 | 07:59 AM CDT

U.K. Salon/Spa Chain Launches India; Brings Global Brands Along

Chain plans to open 50 urban locations over the next five years; will feature premium professional hair and skin products from global brand owners.

Sep 27, 2011 | 08:57 AM CDT

CEW Welcomes Andrea Jung

By: Nancy Jeffries

Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."

Sep 22, 2011 | 11:22 AM CDT

Lauder Debuts Interactive YouTube Channel

The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.

Sep 21, 2011 | 08:43 AM CDT

E-commerce Fuels Billion-dollar Growth in Beauty Purchases

According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.

Sep 20, 2011 | 10:34 AM CDT

New Beauty Shopping Website Based on Reviews

Bloom.com's recommendation tool, Best4You, is powered by an algorithm that combines profile information, reviews from consumers with similar needs, and product information to provide customized product recommendations in every category and budget range.

Aug 31, 2011 | 03:01 PM CDT

Super Premium Beauty on Cusp of a New Era of Growth

By: Fflur Roberts, Euromonitor International

The U.K. is about to be leapfrogged by Russia as the highest value market in the world for super premium fragrances, according to new data from Euromonitor International, and this is indicative of a critical shift in global luxury consumption culture, as high net worth individuals from the BRICs set a new and dynamic pace of growth that has major strategic implications for the world’s leading luxury players.

Aug 26, 2011 | 03:48 PM CDT

Beauty for All: The Future of Prestige at Mass

Mock up of a prestige beauty retail space
By: Alison Aidlin, Elizabeth Del Pozo, Devin Homse…

This white paper from students in the cosmetics and fragrance marketing and management masters degree program at the Fashion Institute of Technology envisions the future of the prestige beauty category in the mass retail channel.