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Nov 11, 2010 | 09:06 AM CST

MAC Launches Holiday App

MAC Cosmetics' A Tartan Tale app

To help celebrate the 2010 holiday season, MAC launched an interactive iPad app for its new tartan-inspired holiday collection.

Nov 09, 2010 | 03:20 PM CST

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

By: Jeff Falk

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.

Nov 09, 2010 | 09:25 AM CST

Perfumania Partners with Episode of The Apprentice, Kim Kardashian

Contestants on the reality show will come up with marketing campaigns for selling the celebrity's new fragrance in Perfumania stores.

Nov 05, 2010 | 09:36 AM CDT

Premium Positioning; Innovative Retail Hallmarks of Middle East Beauty Market

By: Gayatri Bhasin, Euromonitor International

Market’s potential and consumers hungry for premium products attracts the world’s most significant beauty brands and retailers.

Oct 29, 2010 | 08:31 AM CDT

Sephora Expands Into Latin America

Sephora Americas announced it has signed a joint venture agreement with Grupo Axo to establish a retail presence in Mexico.

Oct 27, 2010 | 04:45 PM CDT

Beauty, Cosmetic Apps Now Eligible for Webby Awards

Apps targeted for beauty and cosmetics purposes are now able to be entered for recognition in The Webby Awards, an Internet excellence competition.

Oct 27, 2010 | 03:51 PM CDT

Sephora Partners with Social Shopping Company Blippy

Hoping to give customers a more social online shopping experience, Sephora has teamed with social shopping company Blippy to share customer reviews and recommendations.

Oct 08, 2010 | 11:44 AM CDT

Lauder Teams with Net-A-Porter.com

The beauty company is collaborating with the online luxury fashion retailer on an autumn beauty guide, featuring Estée Lauder skin care products and supported by display advertising by the company.

Oct 07, 2010 | 10:07 AM CDT

Sephora Launches New App

The Sephora to Go app features portable access to Sephora shopping, new product launches, ratings and reviews, personalized accounts and more.

Oct 06, 2010 | 09:42 AM CDT

CEW Women in Beauty Series Presents: A Retail Roundtable Panel Discussion

Panel will explore consumer’s mindset and what she is ultimately looking for in a brand experience and all of the available retail channels that the beauty industry is presently leveraging.