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New in Channels (page 72 of 96)
Jun 23, 2010 | 04:16 PM CDT
By: Jeff Falk
Daniela Ciocan talks about building the brand/retail relationship, considering the total brand concept and reinforcing the necessity that all the components of a brand message must elegantly build upon one another.
Jun 22, 2010 | 02:36 PM CDT
By: Andrew Freedman
Product management and marketing teams can increase P-O-P sales by taking into account the perspectives of retailers and consumers.
Jun 22, 2010 | 02:18 PM CDT
By: Sara Mason
With so many options and consumer preferences to factor, the brands that market through every channel will have a competitive advantage.
Jun 21, 2010 | 02:31 PM CDT
Beauty products with organic claims sold in in Whole Foods' U.S. stores must be third-party certified to the United States Department of Agriculture National Organic Program standard by June 1, 2011.
Jun 17, 2010 | 09:34 AM CDT
Sale supports "focus on intimate apparel, personal care and beauty products."
Jun 10, 2010 | 02:33 PM CDT
The new members-only shopping Web site offers insight into products, beauty industry with how-to articles, brand profiles and information submitted from members.
Jun 03, 2010 | 09:13 AM CDT
TWIST new brand venture and Global Beauty Group announce joint venture, BFF Ventures, LLC, seeks to reinvent the way in which consumers shop by featuring the curation of existing brands' beauty products.
May 24, 2010 | 02:51 PM CDT
By: Nancy Jeffries
Execs from Olay and Walgreens note that "customers are happy to see the lines blurring [between mass and prestige] because they want the same ingredients, benefits and delivery.” The combination of science and nature is the boilerplate of what customers are seeking today.
May 07, 2010 | 12:22 PM CDT
Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.
May 05, 2010 | 04:29 PM CDT
Turnkey product marketing application for Apple’s mobile devices designed to allow brands to deliver product experiences through custom-built mobile app; product updates can be made in real time.