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New in Channels (page 87 of 101)
Sep 05, 2008 | 04:25 PM CDT
Sep 05, 2008 | 04:05 PM CDT
Sep 05, 2008 | 03:56 PM CDT
Sep 03, 2008 | 04:48 PM CDT
Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.
Sep 02, 2008 | 11:06 AM CDT
Aug 28, 2008 | 04:34 PM CDT
The retail landscape is undergoing changes that alter how consumers evaluate and purchase products, and how retailers and brands develop and deliver those products.
Aug 28, 2008 | 02:27 PM CDT
By: Imogen Matthews
At one time, the word spa denoted something accessible to the lucky few who could afford it, but today it’s a household word. As a result, the cosmetics and toiletries market feels the impact.
Aug 28, 2008 | 02:22 PM CDT
In a segment growing crowded with product choices, brand owners are changing retail strategies to encourage customers to buy.
Aug 28, 2008 | 12:26 PM CDT
By: Donna C. Barson
Successful multi-channeling can help a brand thrive in a changing retail market.
Aug 26, 2008 | 04:31 PM CDT
Customers want retailers to appeal to their ideas of luxury with interactive experiences and electric atmospheres.