Sales Improvements for Colors Cosmetics; Skin Care Slow Going

Mintel states that categories improving but not yet thriving; days when favorite beauty products were simply automatic replacement purchases gone.

The Pursuit of Wow

By: Abby Penning

Utilizing first-to-market innovations, smart marketing strategies, and the passion of those in front of and behind the brand, Physicians Formula CEO and chairwoman Ingrid Jackel is guiding her company to a stellar spot in the marketplace.

CVS Launches Beauty Club as Part of its ExtraCare Program

The program extends special discounts, promotions and tips to members.

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

By: Jeff Falk

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.

Maybelline Reaps Sales Results Through Makeovers at Walgreens

Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.

Walgreens to Acquire New York-based Drugstore Chain Duane Reade

Duane Reade to continue brand identity, including store-within-a-store prestige beauty concept, while accelerating Walgreens Customer Centric Retailing initiative in urban markets.

Gold Bond Ultimate Launches Its First Hand Sanitizer Moisturizer

Product targets renewed propensity for consumers to utilize hand sanitizers while addressing the drying effect of alcohol-based sanitizers.

Beauty 360 Launches E-Commerce Site for Prestige Beauty

CVS/pharmacy expands its 360 concept with online retail portal; looks to expand brick and mortars in 2010.