Consumer Confidence in Personal Finances Up, Though Consumers are Still Cautious

Symphony IRI reports that thought consumers are more confident in their personal finances as compared to recent previous quarters, they are nervous and consequently cautious about their financial futurel

Hispanic Purchasing Power Maintains Despite Rocky Economy

In a post from Kline Blogs, the market research company discusses the strength of Hispanic purchasing power, as well as their tendency to continue buying and being loyal to the same beauty brands despite economic shifts, and the increase in attention from brands and retailers.

E-commerce Fuels Billion-dollar Growth in Beauty Purchases

According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.

Sales Improvements for Colors Cosmetics; Skin Care Slow Going

Mintel states that categories improving but not yet thriving; days when favorite beauty products were simply automatic replacement purchases gone.

The Pursuit of Wow

By: Abby Penning

Utilizing first-to-market innovations, smart marketing strategies, and the passion of those in front of and behind the brand, Physicians Formula CEO and chairwoman Ingrid Jackel is guiding her company to a stellar spot in the marketplace.

CVS Launches Beauty Club as Part of its ExtraCare Program

The program extends special discounts, promotions and tips to members.

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

By: Jeff Falk

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.

Maybelline Reaps Sales Results Through Makeovers at Walgreens

Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.