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Join the Club: Walgreens Rewards Its Beauty Enthusiasts

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Walgreens has launched its Beauty Enthusiast program to boost engagement with consumers.

Walgreens, which recently tweaked its omnichannel strategy, has launched Beauty Enthusiast, a beauty club within its Balance Rewards loyalty program, which has 85 million members. (Interestingly, Ulta also uses the "beauty enthusiast" term for its beauty consumers.)

The club provides rewards on beauty and personal care products and endows its  members with 5,000 Balance Rewards points for every $50 spent on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases.

"Beauty Enthusiast was created for our customer who enjoys our beauty and personal care offering and looks to us for additional benefits, product offers and recommendations."

Beauty Enthusiast members can also receive free samples and will get exclusive promotions and coupons, special beauty offers, new product information and expert tips. Members will receive a one-time digital coupon for 20 times everyday points on any beauty purchase to welcome them to the club.

"Walgreens is continually looking for ways to enhance our customers’ beauty shopping experience and to provide greater value for our Balance Rewards members," said Linda Filler, president of retail products and chief merchandising and marketing officer for Walgreens. "Beauty Enthusiast was created for our customer who enjoys our beauty and personal care offering and looks to us for additional benefits, product offers and recommendations. This natural extension of our loyalty program offers easy enrollment, more points and additional rewards to make feeling good easier."

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