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Report Uncovers New Truths about Walmart; Beauty Consumers

Posted: June 29, 2010

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The 2010 Pink Report: Women & Walmart: Seeing Through the Eyes of the Beauty and Personal Care Consumer was written for all beauty and personal care executives; marketing, brand and product managers; research and development specialists; advertising and public relations professionals, and anyone who wants to better understand how Walmart is poised to be the world's largest and most influential beauty retailer, and what it means to you.

For a full table of contents and overview of the 2010 Pink Report Women & Walmart: Seeing Through the Eyes of the Beauty and Personal Care Consumer, contact: Jennifer Thomas.

Jeff Falk, senior editor of GCI magazine, will moderate a panel “Walmart and the Consumer” on Tuesday, Sept. 28, 2010, from 10:15 AM–12:15 PM at HBA. The session will have several aspects to it—Beyer's presentation of The Benchmarking Company’s research survey, a discussion of Hard Candy’s re-launch with Walmart with Lauren Kahn, senior brand manager of Hard Candy, and a broader discussion of Walmart’s changing approach to beauty from Carmen Bauza, vice president of beauty at Walmart.