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Feb 01, 2012 | 11:22 AM CST
Case Study: Leveraging Social Referrals for Hair-raising Results
By: Trevor Legwinski
Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.
Jan 31, 2012 | 10:23 AM CST
Building a Beauty Brand Online
By: Herman Chein
By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.
Jan 30, 2012 | 01:48 PM CST
Ulta Adds New Board Member
Cathy Halligan, Powerreviews Inc. senior vice president, takes over from Herve Defforey.
Jan 17, 2012 | 11:23 AM CST
Beauty Marketing Gone Social
By: Kline & Company
While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.
Jan 10, 2012 | 10:01 AM CST
Ulta Beats Holiday Financial Estimates
The company saw net sales of $386 million for the seven weeks between Nov. 13 and Dec. 31, 2011, causing it to raise its fourth quarter fiscal outlook.
Jan 04, 2012 | 09:49 AM CST
Women Spending More Time Researching Beauty Products
Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.
Jan 03, 2012 | 10:47 AM CST
Thinking About QC in Your QR
By: Jeff Falk
The proliferation of QR codes as part of the marketing mix means beauty brands need to have a smart strategy when using this technology.
Dec 13, 2011 | 09:34 AM CST
Givaudan Launches 2.0 Version of iPerfumer App
The new version of the scent assistance app now offers better search capabilities and easier updating.
Nov 29, 2011 | 11:11 AM CST
P&G Beauty & Grooming Collaborates on Style Website
Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.
Nov 29, 2011 | 11:03 AM CST
Shiseido Continues Expansion of Bare Escentuals in Asia
As Asian markets remain a key factor to continued global growth, Shiseido plans its move to bring the Bare Escentuals brand to more consumers in the region by focusing on synergistic development.