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Sephora Launches New App

Posted: October 7, 2010

Sephora North America announced the launch of Sephora to Go, a new app for the iPhone. Sephora to Go marks the newest innovation available from Sephora, providing iPhone users the ultimate portable access to Sephora, wherever and whenever they want it. Sephora to Go melds the ease and functionality of the unique features available through the mobile commerce site m.sephora.com, with additional exclusive features just for the app, including scanning and video.  Sephora to Go is free on iTunes and can be used on iPhone, iPod Touch and iPad devices with an OS 3.1 or later.

“Sephora clients value innovation in beauty products as well as how to shop for beauty products. With the launch of our new Sephora to Go app, we are providing our clients with unique features from Sephora available at their fingertips,” said Julie Bornstein, senior vice president of Sephora Direct. “We are committed to leveraging the newest technologies to bring increased functionality and features to our clients – from SephoraMobile, to our recently launched BeautyTalk community and now, our iPhone app.  Our app redefines shopping at Sephora for iPhone users and makes it even more exciting to be a Beauty Insider by providing our customers an innovative, fun, and engaging shopping experience, no matter how they shop with us.”

The app lets customers buy products, see the latest product launches, check out Sephora how-to and product video clips, read Ratings & Reviews, look up previous purchases, access their Beauty Insider accounts, and create shopping lists.

Exclusive Sephora to Go app features include:
Scan: Customers can use it while in the store to scan any product and instantly pull up product information, Ratings & Reviews, add products to shopping lists, and more. Plus, scan QR codes in stores and catalogs to watch get-the-look and product videos.
Today’s Obsession: Customers can see what products Sephora staffers swear by and read why. This feature allows Sephora to highlight staff product favorites, Sephora promotions and other new trends.
Videos: Watch PRO Team tutorials, product demonstrations and get-the-look videos from Sephora's extensive video library. This feature will allow users to easily access Sephora videos without leaving the app.

Also learn about other recently launches apps for the beauty industry, including aBeauty Pro, a professional makeover app; Givaudan’s iPerfumer, a personalized fragrance app; the OPI virtual tester app; and AutoMotionTV, an app offering beauty product marketing.