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MAC Cosmetics, in collaboration with digital media agency Smashing Ideas, launched MAC: A Tartan Tale, an app for the iPad that is now available in Apple’s iTunes store. Described as posh, punk, ancestral, anarchic, noble, naughty and glorious, MAC: A Tartan Tale celebrates holiday 2010 through this free, radical iPad app.
The app allows users to follow the magical fairy tale of the Myfanwy through the Glamora Castle, shaking, turning and touching interactive features throughout the book. Features include:
The app was launched in conjunction with the MAC 2010 Holiday color collection, also by the same name. The collection features hot shades for the holiday season in lipsticks, dazzleglass cremes, blush and specially packaged eye shadows with a tartan pattern.