P&G Beauty & Grooming announced the launch StyleUnited, a personalized site that brings beauty and fashion together as a style source for consumers. In partnership with ShopStyle, StyleUnited delivers an exclusive experience to each consumer to help women achieve their best head-to-toe style.
"P&G Beauty & Grooming fosters relationships with many leading influencers and visionaries in beauty and fashion communities and is thrilled to give women unprecedented access to their head-to-toe beauty and fashion needs at one single destination," said Charlie Chappell, associate marketing director at P&G. "StyleUnited takes the trusted outlets and experts that women turn to online every day and brings them together under one web site for a comprehensive beauty and fashion resource."
StyleUnited, which is initially being launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations. The site features articles, slide shows, blog posts and how-to videos from P&G and industry experts, including stylists, bloggers and online editors. Selections include Style 360, a diagnostic tool women participate in at the onset of engagement designed to understand a woman's skin care, hair care, cosmetics and fashion needs, which then helps tailor content based on responses. It also offers one-on-one live consultations with professional beauty consultants, and fashion content from a range of online retailers, which is integrated and recommended throughout the experience via ShopStyle.com.