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At the upcoming Cosmoprof North America, happening July 22–24 at the Mandalay Bay Convention Center in Las Vegas, GCI magazine will collaborate on the educational conference session "(R)Etail Landscape: Alternative Channels," taking place Sunday July 22.
Moderated by GCI editor in chief Jeff Falk, the conference session will discuss how e-commerce retailing has become the hottest distribution channel, with U.S. e-commerce sales predicted to grow 62% to $327 billion, according to Forrester Research (February 2012). Today's e-consumers look for status and targeted assortments, in addition to a compelling experience enriched by a social networking component. This conference will allow attendees to learn how women really feel about online shopping from a customized study done by TotalBeauty Media for CPNA and presented by TotalBeauty Media’s Ethelbert Williams; how the right items and pricing structures are achieved with brand partners on member-only sites such as HauteLook, with insight from HauteLook’s vice president of beauty Paula Scandone; and gain insight into newer models such as OpenSky, which takes a different approach to the traditional shopping experience and is discussed by OpenSky’s general manager of beauty and healthy living Allison Slater.