“Interactive retailing is an innovative endeavor that will deliver our Coty Prestige brands to consumers in a convenient and accessible new way,” said Bernd Beetz, CEO, Coty Inc. “At Coty, we are always looking for the next big thing—be it a partnership or product—to build our portfolio and strengthen our business globally. HSN gives us a way to both meet our business goals and make the shopping experience as easy as possible for our consumers.”
“Our goal is always to offer our customers exceptional products and bringing the Coty Prestige brands to our audience does precisely that,” said Mindy Grossman, CEO, IAC Retailing/HSN. “Between our network and HSN.com, we are uniquely positioned to not only introduce Coty Prestige products and demonstrate their use to millions of new customers, but can also share the insight and first-hand experience that consumers resonate with in a way simply not possible through traditional retail channels.”
The announcement also unveils the beginning of Coty Prestige’s new global e-commerce strategy that will include additional partnerships in the coming year. Coty Prestige president Michele Scannavini has appointed Peggy Elsrode to lead the global e-commerce initiative and provided her with a dedicated staff to ensure that Coty reaches its objectives.
Elsrode noted that “HSN’s ability to reach 90 million U.S. homes represents a powerful opportunity and allows us to bring to life the story of Coty’s brands, further increasing their visibility and success.”
Additional details regarding specific product distribution via HSN and HSN.com will be available at a later date.
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