Coty Inc. announced a new partnership with HSN and HSN.com, the interactive lifestyle network and retail destination, to market and sell select Coty Prestige products. beginning spring 2008. The first products to launch on HSN will come from Coty Prestige’s Lancaster brand, with additional brands and product categories to be available later this year.
“Interactive retailing is an innovative endeavor that will deliver our Coty Prestige brands to consumers in a convenient and accessible new way,” said Bernd Beetz, CEO, Coty Inc. “At Coty, we are always looking for the next big thing—be it a partnership or product—to build our portfolio and strengthen our business globally. HSN gives us a way to both meet our business goals and make the shopping experience as easy as possible for our consumers.”
Coty Prestige products will debut on HSN in the spring of 2008 with the launch of Lancaster 365 Cellular Elixir, an antiaging serum, and an assortment of Lancaster’s top selling European-made sun protection and self-tanning products. These products will also launch in U.S. department stores.
“Our goal is always to offer our customers exceptional products and bringing the Coty Prestige brands to our audience does precisely that,” said Mindy Grossman, CEO, IAC Retailing/HSN. “Between our network and HSN.com, we are uniquely positioned to not only introduce Coty Prestige products and demonstrate their use to millions of new customers, but can also share the insight and first-hand experience that consumers resonate with in a way simply not possible through traditional retail channels.”
Coty will have extensive involvement in the various shows airing on HSN. The beauty company will work hand-in-hand with the network to determine show concepts and in show development and production.
The announcement also unveils the beginning of Coty Prestige’s new global e-commerce strategy that will include additional partnerships in the coming year. Coty Prestige president Michele Scannavini has appointed Peggy Elsrode to lead the global e-commerce initiative and provided her with a dedicated staff to ensure that Coty reaches its objectives.
“We look forward to working with our new partners and reaching new consumers with our products,” said Scannavini. "Our new e-commerce strategy will provide a new avenue of retail and revenue for Coty.”
Elsrode noted that “HSN’s ability to reach 90 million U.S. homes represents a powerful opportunity and allows us to bring to life the story of Coty’s brands, further increasing their visibility and success.”
Additional details regarding specific product distribution via HSN and HSN.com will be available at a later date.
For related news on the Lancaster 365 Cellular Elixir line, click here.