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OPI announced the debut of LoveLiquidSand.com, a microsite dedicated to the brand’s Liquid Sand nail lacquer line. The site serves as the authority on OPI’s texture technology and highlights application and removal instructions, lacquer swatches, nail design ideas, video tutorials, user-generated content pertaining to Liquid Sand and answers to frequently asked questions.
“OPI was the first nail care company to create a textured, matte finish like the one achieved with Liquid Sand,” says Suzi Weiss-Fischmann, OPI co-founder and executive VP. “Liquid Sand nail lacquer creates a rich, sophisticated look with a pebbled finish that lightly shimmers with fine glitter particles. LoveLiquidSand.com culls all the pertinent information about the line and gives professionals and consumers a place to view new products and ways they can be worn.”
The site is mobile-optimized and can be accessed from smart phones and tablets, making information easy to view by today’s consumer.