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Beauty 360 Launches E-Commerce Site for Prestige Beauty

Posted: January 14, 2010

CVS/pharmacy recently introduced e-commerce capabilities for Beauty 360, its prestige beauty retail store, making the Beauty 360 shopping experience accessible online. Beauty 360 retail locations, which launched in November 2008, are adjacent to select CVS/pharmacy locations and provide convenient access to a wide and varied assortment of prestige cosmetic, skin care, hair care, fragrance and grooming brands. Currently, Beauty 360 has eight locations around the U.S. and will continue to grow, with additional locations opening throughout 2010.

"CVS/pharmacy has always been a leader in beauty, and launching the Beauty 360 concept was a milestone for us in being able to provide our customers with greater access to the prestige beauty products they love," said Mike Bloom, senior vice president of merchandising and supply chain, CVS/pharmacy. "With the introduction of e-commerce for Beauty 360, we are making shopping for these luxury beauty products more convenient for everyone, especially the nearly six million customers who visit cvs.com each month."

Brands available through Beauty360.com include: Vincent Longo, Philip B, Canyon Ranch, Freeze 24.7, Cargo, Bioelements, Neil George, Jack Black, Anthony Logistics for Men, Laura Geller, Paula Dorf and Borba Cosmetics.