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Oct 31, 2013 | 03:43 PM CDT

Getting the Most from Your Sampling Subscription Partnership

By: Toni V. Martin

With the subscription sampling box trend showing little sign of slowing down, it’s time to figure out the best way for your beauty brand to take advantage of this new marketing resource.

Oct 31, 2013 | 03:23 PM CDT

It's All About Me

By: Lisa Katz

As more and more consumer data on shopping habits and product preferences is available to beauty brands, the marketing to those consumers needs to becomes more personalized in order to maintain strong relationships.

Oct 29, 2013 | 09:56 AM CDT

The Power of Choice

NPD Group's Karen Grant analyzes how the power of choice is influencing the niche sectors of the beauty industry.

Oct 25, 2013 | 08:43 AM CDT

BeautyStat.com Aims to Change the Way Women Shop for Beauty

BeautyStat.com developed a search and discovery platform that gives consumers alerts of beauty product deals, exclusive offers and ways to search and discover new and exciting products that meet their unique beauty needs.

Oct 24, 2013 | 11:46 AM CDT

Diagonal Reports Looks to Get a Handle on Internet Dialogue

The report notes, "Despite all the new technologies, it is dialogue that is the key to selling premium and new beauty [online]."

Oct 18, 2013 | 02:02 PM CDT

The Scent of New Horizons

By: Rob Walker, Euromonitor International

The fine fragrance segment of the beauty industry is again gaining momentum as markets such as China and Africa look to consume more and brands innovate and position their fragrance products in new ways.

Oct 16, 2013 | 10:39 AM CDT

Retail Shifts Push Beauty Purchasing from Stores to Online and Back Again

A post from Kline Blogs gives insight on the beauty retail market from the researcher's latest Beauty Retailing USA report.

Oct 11, 2013 | 11:33 AM CDT

Amazon Joins Luxury Beauty World with New Beauty Store

The online retailing giant debuted its new Luxury Beauty Store with brands such as L'Occitane, Burberry, Nars and more.

Oct 09, 2013 | 04:06 PM CDT

Case Study: The Secret to Building and Rewarding Product Knowledge

By: Dave Reardon

Get an inside look at how StriVectin, a leading prestige skin care company, created almost 12,000 of its own product experts and brand ambassadors.

Oct 09, 2013 | 02:38 PM CDT

OPI Launches Site Dedicated to Its Liquid Sand Lacquer

Including tips on application and removal for both pros and regular consumers, the new microsite dedicates itself solely to OPI Liquid Sand lacquer questions and content.