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Dec 10, 2013 | 09:14 AM CST

Multi Screen Marketing on the Rise for 2014

Millward Brown released a report identifying the need for marketers to better understand consumer behavior across devices and adjust their investment accordingly as the primary challenge for 2014.

Dec 04, 2013 | 10:12 AM CST

Unilever Invites Digital Marketers to 'Go Global'

Unilever's new Go Global initiative is a program that aims to partner innovative digital companies that are ready for international expansion with seven of Unilever’s global flagship brands.

Nov 25, 2013 | 02:03 PM CST

Opportunities in Body Care Come to Light Via Social Media

By: Sourabh Sharma

Track what consumers are talking about in body care via social media—and learn how that knowledge can be used to better your brand.

Nov 21, 2013 | 10:57 AM CST

L2 Releases Its Ranking of the Digital Strength of Beauty Brands

Digital think tank L2 released its fifth annual Digital IQ Index: Beauty report, which benchmarks the digital competence of 85 global beauty brands across metrics for site, digital marketing, social media and mobile.

Nov 21, 2013 | 09:47 AM CST

Walgreens Launches New Digital and Marketing Division

Sona Chawla, newly named president of digital and chief marketing officer, will lead the newly created digital and marketing division, establishing a unified and integrated digital, enterprise-wide marketing, and customer loyalty and insights group.

Nov 20, 2013 | 09:54 AM CST

Laura Geller Beauty's Beauty Bar Takes Up Social Shopping with Blucarat

Collaborating with social commerce solution provider Blucarat, Laura Gellar Beauty created a socially enabled commerce solution in its Beauty Bar, which helped the brand up its online shopping numbers.

Nov 19, 2013 | 09:09 AM CST

Diagonal Reports Offers an Analysis of Beauty Interest Communities

According to market researcher Diagonal Reports, online communities are shaping a new beauty agenda and influencing product demand. New digital stakeholders must be taken into account at all levels of the beauty industry, and currently, online beauty talk is underanalyzed.

Nov 14, 2013 | 12:04 PM CST

Beauty 2.0 Awards Celebrate Beauty's Digital Outreach

2013 Beauty 2.0 Award winners: (from left) Agnes Debains of L’Occitane en Provence; Eric Goguey of Sephora; Mylene Thibault of Beyou(tiful) Blog; Aleksandra Frings of Nu Skin; Norma Taylor-Ladousse of

The Beauty 2.0 Awards was created to benchmark the companies who are most successful in connecting with consumers through digital technology.

Nov 14, 2013 | 11:32 AM CST

Kline Inspects Professional Skin Care for Its M&A Possibilities

As professional skin care brands get snapped up by multinationals, is there a pattern to where the M&A activity might go next?

Nov 07, 2013 | 12:20 PM CST

Kline Reflects on 50 Years of Beauty Market Research Reporting

Celebrating half a century of personal care market insights in the U.S., consulting and research firm Kline & Company is further expanding its Cosmetics & Toiletries USA research with an enhanced database.