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Dec 20, 2013 | 09:13 AM CST

Guthy-Renker Names New Chief Marketing Officer

In his new role, Jay Sung will help lead Guthy-Renker’s growth plan for 2014, as well as develop and implement marketing and brand strategies for the company's brands Proactiv+, Meaningful Beauty, Wen Haircare and Sheer Cover Studio worldwide.

Dec 19, 2013 | 10:28 AM CST

Pantene Announces Its #ShineStrong Campaign

On the heels of a popular viral video, hair care brand Pantene is launching a gender label-questioning marketing campaign called #ShineStrong.

Dec 18, 2013 | 11:01 AM CST

L'Oréal Debuts Connected Beauty App OnBeauty

In partnership with Roku, L'Oréal USA launched a beauty on demand program via television with its new OnBeauty TV app.

Dec 13, 2013 | 11:11 AM CST

CEW(UK) Mentoring Event: Beauty at QVC

CEW(UK) welcomed Joanne Lee, buying director, beauty and jewelry, QVC UK, to share her knowledge of the beauty industry and understanding the beauty customer.

Dec 10, 2013 | 09:14 AM CST

Multi Screen Marketing on the Rise for 2014

Millward Brown released a report identifying the need for marketers to better understand consumer behavior across devices and adjust their investment accordingly as the primary challenge for 2014.

Dec 04, 2013 | 10:12 AM CST

Unilever Invites Digital Marketers to 'Go Global'

Unilever's new Go Global initiative is a program that aims to partner innovative digital companies that are ready for international expansion with seven of Unilever’s global flagship brands.

Nov 25, 2013 | 02:03 PM CST

Opportunities in Body Care Come to Light Via Social Media

By: Sourabh Sharma

Track what consumers are talking about in body care via social media—and learn how that knowledge can be used to better your brand.

Nov 21, 2013 | 10:57 AM CST

L2 Releases Its Ranking of the Digital Strength of Beauty Brands

Digital think tank L2 released its fifth annual Digital IQ Index: Beauty report, which benchmarks the digital competence of 85 global beauty brands across metrics for site, digital marketing, social media and mobile.

Nov 21, 2013 | 09:47 AM CST

Walgreens Launches New Digital and Marketing Division

Sona Chawla, newly named president of digital and chief marketing officer, will lead the newly created digital and marketing division, establishing a unified and integrated digital, enterprise-wide marketing, and customer loyalty and insights group.

Nov 20, 2013 | 09:54 AM CST

Laura Geller Beauty's Beauty Bar Takes Up Social Shopping with Blucarat

Collaborating with social commerce solution provider Blucarat, Laura Gellar Beauty created a socially enabled commerce solution in its Beauty Bar, which helped the brand up its online shopping numbers.