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Oct 04, 2011 | 09:42 AM CDT
Eucerin Skin First Campaign Wins Social Media Award
Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.
Sep 22, 2011 | 11:22 AM CDT
Lauder Debuts Interactive YouTube Channel
The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.
Sep 21, 2011 | 08:43 AM CDT
E-commerce Fuels Billion-dollar Growth in Beauty Purchases
According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.
Sep 20, 2011 | 10:34 AM CDT
New Beauty Shopping Website Based on Reviews
Bloom.com's recommendation tool, Best4You, is powered by an algorithm that combines profile information, reviews from consumers with similar needs, and product information to provide customized product recommendations in every category and budget range.
Jun 24, 2011 | 11:46 AM CDT
Brut Launches Online News Network
The Brut News Network, or BNN, will target the young male demographic in an attempt to gain new market share for the Helen of Troy brand.
Jun 15, 2011 | 08:57 AM CDT
P&G Launches Mobile Beauty App
From P&G Beauty & Grooming, the app, My Beauty Advisor, includes personalized advice, product information and reviews, and magazine content among its features.
Apr 25, 2011 | 12:09 PM CDT
Shiseido Announces New Web Marketing, Cosmetics Business Model Initiatives
This new plan will involve the development of a virtual shopping mall to help create new experiences for users and attract a more web-saavy demographic.
Apr 15, 2011 | 09:32 AM CDT
Telemundo and L’Oréal USA Partner To Launch Club de Noveleras
Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.
Mar 23, 2011 | 01:51 PM CDT
OsMoz.com Launches Fragrance App
The new app, from a division of fragrance supplier Firmenich, offers consumers an array of information and helps guide fragrance buying decisions.
Jan 27, 2011 | 12:25 PM CST
CEW Explores Digital Beauty
By: Nancy Jeffries
Three of the most forward thinking women in the industry discussed the state-of-the-art in an evolving digital beauty landscape at CEW’s Women in Beauty Series presentation on Jan. 20, 2011, tracing the beginnings of the digital revolution in beauty to its current place as an integral part of strategic marketing.