Most Popular in:
New in Online/TV (page 20 of 27)
Jan 03, 2012 | 10:47 AM CST
By: Jeff Falk
The proliferation of QR codes as part of the marketing mix means beauty brands need to have a smart strategy when using this technology.
Dec 13, 2011 | 09:34 AM CST
The new version of the scent assistance app now offers better search capabilities and easier updating.
Nov 29, 2011 | 11:11 AM CST
Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.
Nov 29, 2011 | 11:03 AM CST
As Asian markets remain a key factor to continued global growth, Shiseido plans its move to bring the Bare Escentuals brand to more consumers in the region by focusing on synergistic development.
Nov 29, 2011 | 09:47 AM CST
By: Jonathan Lin
In 2010, Internet sales in China grew by 22% to reach $685 Billion. To put things in perspective, this was generated by only 158 million online shoppers, or just more than 10% of China’s population leaving immense room for growth. E-commerce is now 12% of China’s GDP, and will only get bigger.
Nov 17, 2011 | 04:14 PM CST
By: Mary J. Palmieri
Get “motive”-ated by this month’s Breakout Brand from HBA blogger Mary J. Palmieri.
Nov 08, 2011 | 09:48 AM CST
The Soap Dish, the new online community that has named Melissa McCarthy as its host, is part of the soap brand's recent rebranding efforts, and it is based off a recent survery of moms Ivory conducted.
Oct 04, 2011 | 09:52 AM CDT
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.
Oct 04, 2011 | 09:42 AM CDT
Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.
Sep 22, 2011 | 11:22 AM CDT
The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.