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New in Online/TV (page 22 of 29)
Nov 08, 2011 | 09:48 AM CST
The Soap Dish, the new online community that has named Melissa McCarthy as its host, is part of the soap brand's recent rebranding efforts, and it is based off a recent survery of moms Ivory conducted.
Oct 04, 2011 | 09:52 AM CDT
Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.
Oct 04, 2011 | 09:42 AM CDT
Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.
Sep 22, 2011 | 11:22 AM CDT
The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.
Sep 21, 2011 | 08:43 AM CDT
According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.
Sep 20, 2011 | 10:34 AM CDT
Bloom.com's recommendation tool, Best4You, is powered by an algorithm that combines profile information, reviews from consumers with similar needs, and product information to provide customized product recommendations in every category and budget range.
Jun 24, 2011 | 11:46 AM CDT
The Brut News Network, or BNN, will target the young male demographic in an attempt to gain new market share for the Helen of Troy brand.
Jun 15, 2011 | 08:57 AM CDT
From P&G Beauty & Grooming, the app, My Beauty Advisor, includes personalized advice, product information and reviews, and magazine content among its features.
Apr 25, 2011 | 12:09 PM CDT
This new plan will involve the development of a virtual shopping mall to help create new experiences for users and attract a more web-saavy demographic.
Apr 15, 2011 | 09:32 AM CDT
Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.