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New in Online/TV (page 24 of 32)
Jan 30, 2012 | 01:48 PM CST
Cathy Halligan, Powerreviews Inc. senior vice president, takes over from Herve Defforey.
Jan 17, 2012 | 11:23 AM CST
By: Kline & Company
While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.
Jan 10, 2012 | 10:01 AM CST
The company saw net sales of $386 million for the seven weeks between Nov. 13 and Dec. 31, 2011, causing it to raise its fourth quarter fiscal outlook.
Jan 04, 2012 | 09:49 AM CST
Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.
Jan 03, 2012 | 10:47 AM CST
By: Jeff Falk
The proliferation of QR codes as part of the marketing mix means beauty brands need to have a smart strategy when using this technology.
Dec 13, 2011 | 09:34 AM CST
The new version of the scent assistance app now offers better search capabilities and easier updating.
Nov 29, 2011 | 11:11 AM CST
Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.
Nov 29, 2011 | 11:03 AM CST
As Asian markets remain a key factor to continued global growth, Shiseido plans its move to bring the Bare Escentuals brand to more consumers in the region by focusing on synergistic development.
Nov 29, 2011 | 09:47 AM CST
By: Jonathan Lin
In 2010, Internet sales in China grew by 22% to reach $685 Billion. To put things in perspective, this was generated by only 158 million online shoppers, or just more than 10% of China’s population leaving immense room for growth. E-commerce is now 12% of China’s GDP, and will only get bigger.
Nov 17, 2011 | 04:14 PM CST
By: Mary J. Palmieri
Get “motive”-ated by this month’s Breakout Brand from HBA blogger Mary J. Palmieri.