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Feb 01, 2012 | 11:22 AM CST

Case Study: Leveraging Social Referrals for Hair-raising Results

By: Trevor Legwinski

Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.

Jan 31, 2012 | 10:23 AM CST

Building a Beauty Brand Online

By: Herman Chein

By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.

Jan 30, 2012 | 01:48 PM CST

Ulta Adds New Board Member

Cathy Halligan, Powerreviews Inc. senior vice president, takes over from Herve Defforey.

Jan 17, 2012 | 11:23 AM CST

Beauty Marketing Gone Social

By: Kline & Company

While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.

Jan 10, 2012 | 10:01 AM CST

Ulta Beats Holiday Financial Estimates

The company saw net sales of $386 million for the seven weeks between Nov. 13 and Dec. 31, 2011, causing it to raise its fourth quarter fiscal outlook.

Jan 04, 2012 | 09:49 AM CST

Women Spending More Time Researching Beauty Products

Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.

Jan 03, 2012 | 10:47 AM CST

Thinking About QC in Your QR

By: Jeff Falk

The proliferation of QR codes as part of the marketing mix means beauty brands need to have a smart strategy when using this technology.

Dec 13, 2011 | 09:34 AM CST

Givaudan Launches 2.0 Version of iPerfumer App

The new version of the scent assistance app now offers better search capabilities and easier updating.

Nov 29, 2011 | 11:11 AM CST

P&G Beauty & Grooming Collaborates on Style Website

Attempting to create a one-stop style shop for consumers, P&G partnered with ShopStyle to provide beauty tips and expertise via a new website to consumers seeking beauty solutions on the Web.

Nov 29, 2011 | 11:03 AM CST

Shiseido Continues Expansion of Bare Escentuals in Asia

As Asian markets remain a key factor to continued global growth, Shiseido plans its move to bring the Bare Escentuals brand to more consumers in the region by focusing on synergistic development.