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Nov 17, 2011 | 04:14 PM CST

Breakout Brand—Motives by Loren Ridinger

Cosmetic products from the Motives by Loren Ridinger brand
By: Mary J. Palmieri

Get “motive”-ated by this month’s Breakout Brand from HBA blogger Mary J. Palmieri.

Nov 08, 2011 | 09:48 AM CST

New Online Community from Ivory Offers Chance for Moms to Connect

The Soap Dish, the new online community that has named Melissa McCarthy as its host, is part of the soap brand's recent rebranding efforts, and it is based off a recent survery of moms Ivory conducted.

Oct 04, 2011 | 09:52 AM CDT

P&G to Debut Contemporary Rebranding of Ivory Soap Line

Looking to refresh the 132-year-old brand, P&G is developing a new ad campaign and packaging for the soap brand that targets modern moms and busy families seeking a "clean and simple" solution.

Oct 04, 2011 | 09:42 AM CDT

Eucerin Skin First Campaign Wins Social Media Award

Recognized with the min Integrated Marketing Award for Best Social Media Initiative, the campaign used a mix of social media programs to develop a positive association and two-way dialogue for the skin care brand.

Sep 22, 2011 | 11:22 AM CDT

Lauder Debuts Interactive YouTube Channel

The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.

Sep 21, 2011 | 08:43 AM CDT

E-commerce Fuels Billion-dollar Growth in Beauty Purchases

According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.

Sep 20, 2011 | 10:34 AM CDT

New Beauty Shopping Website Based on Reviews

Bloom.com's recommendation tool, Best4You, is powered by an algorithm that combines profile information, reviews from consumers with similar needs, and product information to provide customized product recommendations in every category and budget range.

Jun 24, 2011 | 11:46 AM CDT

Brut Launches Online News Network

The Brut News Network, or BNN, will target the young male demographic in an attempt to gain new market share for the Helen of Troy brand.

Jun 15, 2011 | 08:57 AM CDT

P&G Launches Mobile Beauty App

From P&G Beauty & Grooming, the app, My Beauty Advisor, includes personalized advice, product information and reviews, and magazine content among its features.

Apr 25, 2011 | 12:09 PM CDT

Shiseido Announces New Web Marketing, Cosmetics Business Model Initiatives

This new plan will involve the development of a virtual shopping mall to help create new experiences for users and attract a more web-saavy demographic.