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New in Online/TV (page 27 of 35)
Mar 01, 2012 | 11:12 AM CST
Called Watashi+ and launching in April, the service will help provide questions and information to beauty consumers.
Feb 27, 2012 | 07:59 AM CST
Forrester Research report forecasts online shopping to account for 9% of overall retail sales by 2016; changing consumer behavior and changes in technology among factors.
Feb 24, 2012 | 03:51 PM CST
The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.
Feb 01, 2012 | 11:22 AM CST
By: Trevor Legwinski
Tapping into consumers through social media unleashes a highly effective marketing channel, and a sustained, cross-channel effort aids understanding and communication with current customers and identifying new ones.
Jan 31, 2012 | 10:23 AM CST
By: Herman Chein
By creatively and intelligently utilizing online strategies and tools to stand out from and compete with multinational brands, start-up labels have the opportunity to grow into robust, global competitors.
Jan 30, 2012 | 01:48 PM CST
Cathy Halligan, Powerreviews Inc. senior vice president, takes over from Herve Defforey.
Jan 17, 2012 | 11:23 AM CST
By: Kline & Company
While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.
Jan 10, 2012 | 10:01 AM CST
The company saw net sales of $386 million for the seven weeks between Nov. 13 and Dec. 31, 2011, causing it to raise its fourth quarter fiscal outlook.
Jan 04, 2012 | 09:49 AM CST
Greater Internet access and the importance of peer reviews are weighing in how female beauty consumers shop online, according to a report from Total Beauty Media Group.
Jan 03, 2012 | 10:47 AM CST
By: Jeff Falk
The proliferation of QR codes as part of the marketing mix means beauty brands need to have a smart strategy when using this technology.