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Apr 25, 2011 | 12:09 PM CDT

Shiseido Announces New Web Marketing, Cosmetics Business Model Initiatives

This new plan will involve the development of a virtual shopping mall to help create new experiences for users and attract a more web-saavy demographic.

Apr 15, 2011 | 09:32 AM CDT

Telemundo and L’Oréal USA Partner To Launch Club de Noveleras

Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.

Mar 23, 2011 | 01:51 PM CDT

OsMoz.com Launches Fragrance App

The new app, from a division of fragrance supplier Firmenich, offers consumers an array of information and helps guide fragrance buying decisions.

Jan 27, 2011 | 12:25 PM CST

CEW Explores Digital Beauty

CEWDigitalBeautyPanel_12711
By: Nancy Jeffries

Three of the most forward thinking women in the industry discussed the state-of-the-art in an evolving digital beauty landscape at CEW’s Women in Beauty Series presentation on Jan. 20, 2011, tracing the beginnings of the digital revolution in beauty to its current place as an integral part of strategic marketing.

Nov 11, 2010 | 09:06 AM CST

MAC Launches Holiday App

MAC Cosmetics' A Tartan Tale app

To help celebrate the 2010 holiday season, MAC launched an interactive iPad app for its new tartan-inspired holiday collection.

Oct 27, 2010 | 04:45 PM CDT

Beauty, Cosmetic Apps Now Eligible for Webby Awards

Apps targeted for beauty and cosmetics purposes are now able to be entered for recognition in The Webby Awards, an Internet excellence competition.

Oct 27, 2010 | 03:51 PM CDT

Sephora Partners with Social Shopping Company Blippy

Hoping to give customers a more social online shopping experience, Sephora has teamed with social shopping company Blippy to share customer reviews and recommendations.

Oct 08, 2010 | 11:44 AM CDT

Lauder Teams with Net-A-Porter.com

The beauty company is collaborating with the online luxury fashion retailer on an autumn beauty guide, featuring Estée Lauder skin care products and supported by display advertising by the company.

Oct 07, 2010 | 10:07 AM CDT

Sephora Launches New App

The Sephora to Go app features portable access to Sephora shopping, new product launches, ratings and reviews, personalized accounts and more.

Jul 02, 2010 | 09:53 AM CDT

LVMH to Acquire Leading Brazilian Online Specialty Beauty Retailer

Through acquisition of Sack’s Perfumaria, which attracts 4 million unique visitors monthly, LVMH will expand Sephora into Brazil; LVMH group managing director notes the opportunity for luxury goods in Brazil.