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Sep 04, 2009 | 10:36 AM CDT

Connecting

Ron Robinson
By: Josh Salés

Winning loyal repeat consumers is not getting any easier. Consider that there is an incredible number of products on both real and virtual shelves, and, as claims elevate to stand out on these crowded shelves, consumers will hold brand owners’ feet to the fire, demanding claims meet expectations. And even as they yearn for product options, consumers still want to readily identify a product adequate for their personal needs.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

Mar 24, 2009 | 02:52 PM CDT

QVC Settles FTC Charges

TV retailer agrees to pay $7.5 million to settle a dispute with the Federal Trade Commission regarding claims about dietary supplements and an anti-cellulite skin cream.

Jan 27, 2009 | 10:01 AM CST

Calvin Klein Fragrances Launches Online Brand Experience

Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.

Dec 19, 2008 | 09:37 AM CST

Fragrance Marketing Campaign Solicits Piano Compositions

In a reality television-inspired video log format, Clive Christian is documenting online the journeys of 30 students from London's Royal College of Music as they attempt to transform the brand's aromatic notes into key notes.

Dec 10, 2008 | 12:56 PM CST

Live from New York: Fragrance Online Presence Expands

As Firmenich launches a mobile version of its OsMoz Web site for the new iPhone 3G, fragrance industry professionals and marketers join in a panel to discuss the importance of generating Web buzz for consumers.

Nov 04, 2008 | 02:59 PM CST

Social Networking Site Spurs Sampling Program

Beautyfix.com launches quarterly beauty sampling program to introduce consumers to new brands and products.

Oct 30, 2008 | 03:16 PM CDT

PureOlogy Launches Widget

Consumers can download the interactive Web tool to receive product news and promotions.

Oct 09, 2008 | 10:09 AM CDT

Webby Awards Call for Entries

International beauty and cosmetics Web sites can participate in the contest through December 19, 2008.

Sep 30, 2008 | 04:10 PM CDT

QVC Extends Global Reach to Italy

QVC Italy launch slated for October 2010; retailer views Italy "as an essential market" in the expansion of its international presence.