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New in Online/TV (page 5 of 32)
Mar 19, 2014 | 11:10 AM CDT
This new position within L’Oreal’s executive committee highlights its ambition to integrate the digital dimension at the center of its business model, its brands and its zones.
Mar 18, 2014 | 08:59 AM CDT
With consumers simultaneously using multiple screens just one-third of the time, marketers’ larger opportunity is delivering consistent, integrated campaigns as users shift between screens, according to Millward Brown.
Mar 17, 2014 | 02:26 PM CDT
According to Diagonal Reports, skin care consumers look to screens for information and guidance, and screen tutorials can help shape beauty buying behavior.
Mar 17, 2014 | 02:23 PM CDT
Sephora's Beauty Board allows consumers to post, share, browse and shop Sephora’s photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.
Mar 06, 2014 | 11:52 AM CST
A new free e-book from the market research company offers insight on the top five beauty and personal care trends by country in North and South America.
Mar 06, 2014 | 11:47 AM CST
Attendees were able to sample nominated awards, as well as experience relaxation and other types of beauty treatments.
Mar 05, 2014 | 10:37 AM CST
Kline’s insights and market intelligence will allow Enchanted Life to strategically target multicultural consumers by gaining a better understanding of which products and brands are sought after the most.
Feb 26, 2014 | 10:37 AM CST
Divisions such as professional products, active cosmetics and L'Oréal Luxe helped growth, as did growth in new markets.
Feb 25, 2014 | 12:16 PM CST
A study from digital marketing firm PM Digital shows Avon and Mary Kay have captured 20% of line market share of tradition web traffic—over Olay, Maybelline, MAC Cosmetics, CoverGirl and e.l.f. Cosmetics.
Feb 25, 2014 | 12:11 PM CST
Imogen Matthews sheds light on marketing beauty products to older women—one of the most important demographics for beauty brands.