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Mar 24, 2014 | 03:57 PM CDT
By: Zachary Thacher
A mobile strategy is a must for today’s beauty brands, but knowing how to best optimize your brand’s web experience isn’t always easy.
Mar 24, 2014 | 03:02 PM CDT
By: Abby Penning
A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.
Mar 24, 2014 | 11:23 AM CDT
According to Euromonitor, consumer preoccupation with image and how they are perceived by others is another important trend somewhat attributed to the 'selfie.' This concern for one’s self-image means beauty companies will have to tailor to specific consumer needs with personalized and solution-based products.
Mar 21, 2014 | 10:27 AM CDT
Tips and insights on beauty brand connection via social media will be the target of the conference session "The Beauty of Social Media: It Delivers" at the 2014 Cosmoprof North America.
Mar 19, 2014 | 11:10 AM CDT
This new position within L’Oreal’s executive committee highlights its ambition to integrate the digital dimension at the center of its business model, its brands and its zones.
Mar 18, 2014 | 08:59 AM CDT
With consumers simultaneously using multiple screens just one-third of the time, marketers’ larger opportunity is delivering consistent, integrated campaigns as users shift between screens, according to Millward Brown.
Mar 17, 2014 | 02:26 PM CDT
According to Diagonal Reports, skin care consumers look to screens for information and guidance, and screen tutorials can help shape beauty buying behavior.
Mar 17, 2014 | 02:23 PM CDT
Sephora's Beauty Board allows consumers to post, share, browse and shop Sephora’s photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.
Mar 06, 2014 | 11:52 AM CST
A new free e-book from the market research company offers insight on the top five beauty and personal care trends by country in North and South America.
Mar 06, 2014 | 11:47 AM CST
Attendees were able to sample nominated awards, as well as experience relaxation and other types of beauty treatments.