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Nov 21, 2013 | 10:57 AM CST
Digital think tank L2 released its fifth annual Digital IQ Index: Beauty report, which benchmarks the digital competence of 85 global beauty brands across metrics for site, digital marketing, social media and mobile.
Nov 21, 2013 | 09:47 AM CST
Sona Chawla, newly named president of digital and chief marketing officer, will lead the newly created digital and marketing division, establishing a unified and integrated digital, enterprise-wide marketing, and customer loyalty and insights group.
Nov 20, 2013 | 09:54 AM CST
Collaborating with social commerce solution provider Blucarat, Laura Gellar Beauty created a socially enabled commerce solution in its Beauty Bar, which helped the brand up its online shopping numbers.
Nov 19, 2013 | 09:09 AM CST
According to market researcher Diagonal Reports, online communities are shaping a new beauty agenda and influencing product demand. New digital stakeholders must be taken into account at all levels of the beauty industry, and currently, online beauty talk is underanalyzed.
Nov 14, 2013 | 12:04 PM CST
The Beauty 2.0 Awards was created to benchmark the companies who are most successful in connecting with consumers through digital technology.
Nov 14, 2013 | 11:32 AM CST
As professional skin care brands get snapped up by multinationals, is there a pattern to where the M&A activity might go next?
Nov 07, 2013 | 12:20 PM CST
Celebrating half a century of personal care market insights in the U.S., consulting and research firm Kline & Company is further expanding its Cosmetics & Toiletries USA research with an enhanced database.
Nov 05, 2013 | 02:40 PM CST
The companies are coming together for the launch of Cynthia Rowley Beauty.
Oct 31, 2013 | 03:43 PM CDT
By: Toni V. Martin
With the subscription sampling box trend showing little sign of slowing down, it’s time to figure out the best way for your beauty brand to take advantage of this new marketing resource.
Oct 31, 2013 | 03:23 PM CDT
By: Lisa Katz
As more and more consumer data on shopping habits and product preferences is available to beauty brands, the marketing to those consumers needs to becomes more personalized in order to maintain strong relationships.