Cover Girl Adds to the Celeb Squad

Jan 26th, 2016

Mino Zaccaro

Actress, singer, dancer and beauty inspiration Zendaya is bringing her look to Cover Girl. Zendaya redefines what it means to be authentic and true to oneself, so Cover Girl is excited for her to be the fresh face of the beauty brand.

Zendaya is coming to Cover Girl with a plan. She wants to empower girls and women to embrace what makes them unique; not imitating her, but owning yourself.

Zendaya's first ad launch will take place during the 58th Grammy Awards on Monday, Feb. 15, 2016. Along with her ad, a new lineup of products will be featured as well. In the summer of 2016, Zendaya will be the face of Cover Girl's new collection—Clean.

Ultra Violette is expanding into Canada at Sephora stores nationwide and online at Sephora.ca, starting April 14, 2024.

Ultra Violette Expands into Canada at Sephora

Ultra Violette will launch at Sephora Canada with the Supreme Hydrating Facial Screen SPF 50, Lean Mineral Mattifying Screen SPF 50+, and Extreme Hydrating Body & Hand Screen SPF 50+.

The product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.

The Shop Men's Grooming Line Available Exclusively at Walmart

The Shop Men's Grooming Line features seven products designed for all men, addressing universal needs for skin, hair and beard.

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan at Luxe Pack NY 2024 in a continuous dialogue among the company historical soul, industry trends and product innovations. New ideas for primary packaging: innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

Le Monde Gourmand Available at Ulta Beauty

The initial assortment at Ulta Beauty will feature seven of the brand's beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme, along with their Parfums De Voyage Set.

The Estée Lauder Companies Debuts Clinique on Amazon Premium Beauty

The Clinique storefront will feature information on formulations and clinical testing, product comparisons and regimen recommendations, per the brand, as well as its new Clinique Skin Analysis tool, an interactive questionnaire.

Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO

The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.

Haus Labs by Lady Gaga launched in the U.K. in 2023.

Haus Labs by Lady Gaga Expands into Europe Exclusively in Sephora

The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

Sephora at Kohl's is expanding into seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota and Utah, bringing its presence to 48 states.

UPDATE: Kohl's Now Expects Sephora Partnership to Exceed $2B in Sales by 2025

Kohl's is spending some of its $500 million in 2024 capital expenditures to add about 140 small-format Sephora shops in stores.

ulta beauty is driving growth in beauty

Why Ulta is Growing + Beauty Retailer Announces Mexico Expansion & Q4, Full-year 2023 Sales

Dave Kimbell, chief executive officer of Ulta shared, “International expansion represents an incremental, long-term opportunity for Ulta Beauty to extend our reach and leverage our differentiated value proposition."