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NYX Seeks to Compete With Digital Strategy

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According to L2, NYX announced plans to open five digital stores in California by the end of 2016.

Previously: L'Oreal to Purchase NYX

Brands like Birchbox and Sephora have enhanced their stores with digital screens, and NYX stores revolve more around digital than its predecessors. For example, when a customer scans an item, a screen attached to the shelf display pops up with associated user-generated content as well as price and reviews. 

To read the complete story, visit l2inc.com (source).

Global Cosmetic Industry Magazine Insights

It is important to follow trends in the industry, especially trends that seem to catch on quickly. How do you think stores will do against each other in the digital space, especially against Amazon?