VIDEO: 7 Things to Know About #SephoraPlay

Aug 23rd, 2015

Jeb Gleason-Allured

On the fifth anniversary of the beauty box revolution, omnichannel master Sephora is getting into the game, launching Sephora Play!

Here's what you need to know:

1. Cost: $10

2. Number of Products: Five samples, plus one bonus sample

3. Inaugural Products: Sephora Collection Rouge Infusion lip gloss in Peony, Marc Jacobs Beauty Highlighter eyeliner in Blacquer, Ole Henriksen Sheer Transformation Face Crème, bumble and bumble Hairdresser’s Invisible Oil, and Glamglow Supercleanse facial cleanser

4. Add-on: Application tips in a Play! Book

5. Launch Timing: September

6. Inaugural Theme: Uncover the Essentials

7. Launch Cities: Boston, Columbus and Cincinnati

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