BASF Celebrates Anniversary of Argan Program

Jan 27th, 2016
Mino Zaccaro
basfbill

BASF is celebrating the 10th anniversary of its Argan Program in Southern Morocco. The program benefits about 1,000 women from rural areas in Southern Morocco, and since 2005, the sustainably sourced argan oil and its by-products are supplied to BASF under fair-trade conditions.

Company news: BASF's Cimmanggis Site Meeting Demands

BASF, in honor of the celebration, just added another active to the list of extracts. Argassential is the new ingredient that improves skin firmness and increases lip and cheek volume. Argassential joins Lipofructyl Argan, Argatensyl and Arganyl as anti-aging actives.

Learn more: BASF and Solazyme Collaboration Launches First Commercial Surfactant

More in Brick and Mortar
The product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.
The Shop Men's Grooming Line Available Exclusively at Walmart
The Shop Men's Grooming Line features seven products designed for all men, addressing universal needs for skin, hair and beard.
Apr 1st, 2024
Ourside will debut at Bergdorf Goodman with full sizes ($196/50 ml) of each of the brand’s scents: Dusk, Moon Dust and Nostalgia.
Ourside Brings Conscious, Luxury Fragrance to Bergdorf Goodman: Q&A with Founder Keta Burke-Williams
Ourside will debut at Bergdorf Goodman with full sizes ($196/50 ml) of each of the brand’s scents: Dusk, Moon Dust and Nostalgia.
Mar 28th, 2024
The brand will also launch Pétale Éphémère, a new fragrance exclusive to Ulta Beauty.
Le Monde Gourmand Available at Ulta Beauty
The initial assortment at Ulta Beauty will feature seven of the brand's beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme, along with their Parfums De Voyage Set.
Mar 28th, 2024
New Product Launch: 100ml Premium Single Material Glass-Like Plastic Jar For Beauty Brands
Sponsored
New Product Launch: 100ml Premium Single Material Glass-Like Plastic Jar For Beauty Brands
The Mono-material lineup is expanding: Introducing the New 100ml Size
Feb 21st, 2024
Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.
UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO
The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.
Mar 26th, 2024
Haus Labs by Lady Gaga launched in the U.K. in 2023.
Haus Labs by Lady Gaga Expands into Europe Exclusively in Sephora
The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.
Mar 26th, 2024
Fenty was already in Hong Kong; now, the LVMH brand is coming to Mainland China.
Fenty is Coming to Mainland China
In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."
Mar 25th, 2024
Sephora at Kohl's is expanding into seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota and Utah, bringing its presence to 48 states.
UPDATE: Kohl's Now Expects Sephora Partnership to Exceed $2B in Sales by 2025
Kohl's is spending some of its $500 million in 2024 capital expenditures to add about 140 small-format Sephora shops in stores.
Mar 18th, 2024
MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.
MCoBeauty Expands into US Market at Kroger
MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.
Mar 18th, 2024
ulta beauty is driving growth in beauty
Why Ulta is Growing + Beauty Retailer Announces Mexico Expansion & Q4, Full-year 2023 Sales
Dave Kimbell, chief executive officer of Ulta shared, “International expansion represents an incremental, long-term opportunity for Ulta Beauty to extend our reach and leverage our differentiated value proposition."
Mar 14th, 2024
Target consumers are clamoring for celebrity beauty brands, per a recent earnings call.
Target's Beauty Growth Trajectory: Mass & Premium Blur, Celebrity Brands, Ulta Expansion
Michael J. Fiddelke, Target's executive VP, COO and CFO, noted, "We plan to invest in the vast majority of our nearly 2,000 store fleet over the next 10 years ... including the addition of Ulta Beauty locations."
Mar 14th, 2024