L'Oreal Enters Augmented Reality

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A new augmented reality from L'Oreal, Makeup Genius, allows users to virtually apply various makeup products and brands via 3D imaging that tracks users' faces.

Users can create their own looks or apply ready-made looks from makeup artists instantly.

According to the company, "Makeup follows your face as you move and make expressions ... Try before you buy anytime, anywhere."

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