PBA; Kline Announce Collaboration on Market Research Data Project
Posted: March 6, 2013
The Professional Beauty Association (PBA) and Kline & Company, Inc. announced a new strategic collaboration designed to source and provide detailed and actionable market intelligence by monitoring transactional sales data from salon chains, independent salons, distributors and salon/spa software management companies. Called Kline PRO, the effort will ultimately provide data that can be used to help identify trends, benchmark performance, evaluate competitive beauty-related sectors, and aid in the decision-making processes for businesses involved in the professional beauty industry. The research and data will also be used by PBA in designing educational content for events and webinars.
“PBA is continually working to broaden the scope and accuracy of industry research, which benefits our members and the industry as a whole,” said Steve Sleeper, executive director, Professional Beauty Association. “We will continue to encourage all parties to work with PBA and Kline on this important initiative so that the most accurate data can be collected and used in the decision-making process.”
PBA will also have access to additional Kline research and will be the exclusive trade association associated with the service in the professional market space. PBA members will have special “member only” pricing and access to other unique Kline information that will also be contingent on membership.