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From partnerships to philanthropy to very important education opportunities, if your target market is the salon industry, here are 10 great ways to get noticed and get your product into stylists' hands.
The prestige nail category has undergone significant changes over the past few years, and the rise in popularity of the nail salon manicure has affected the perception and reality of the entire market.
Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.
Pravana Naturceuticals introduced what it deems the first botanical-based hair color treatment.
George Papanikolas, A-list celebrity hair colorist, got his feet wet studying under Negin Zand, color director at West Hollywood’s John Frieda Salon.